Mandarin Oriental
Services
Brand Strategy
Client
Mandarin Oriental
Location
Global
Year
2024
Credits
In partnership with Matter of Form.
Info
Mandarin Oriental wanted to revamp its loyalty programme and build deeper connections across every membership tier. The real question: how do you reward guests for whom money is no object? LUNCHBOX led the strategy to build a proposition centred on ultra-premium access, exclusivity and once-in-a-lifetime experiences for members and the people they love, not points and discounts.
