Al Mada Ventures
Services
Brand Strategy
Client
Al Mada Ventures
Location
Morocco
Year
2024
Credits
In partnership with Dessati Studios. LUNCHBOX led brand strategy and stayed close during identity phase for creative direction.
Info
Al Mada Ventures backs African start-ups and carries over 100 years of heritage through its parent, Al Mada. It needed to modernise and pull away from the serious parent brand to win a new generation of entrepreneurs. LUNCHBOX built a positioning and stayed close during the identity phase to honoured the African heritage and sounded authoritative without being dull.
