Mövenpick
Services
Brand Experience
Brand Strategy
Client
Mövenpick
Year
2023
Credits
Our Founder, Mark Allen, led the experience strategy whilst freelancing as Strategy Director at Eight Inc.
Info
Mövenpick's guest experience had weakened as the market caught up on food and its country-of-origin story lost relevance in newer markets. Our Founder, Mark, led the work to redefine what the brand stands for, creating three distinct experience territories for it to play in, each delivering the brief in a different way. Activities included experience audit, customer journey mapping, signature touchpoint ideation and extensive workshops.
