Mövenpick
Services
Brand Experience
Brand Strategy
Client
Mövenpick
Year
2023
Credits
In partnership with Eight Inc. LUNCHBOX led brand and experience strategy.
Info
Mövenpick's guest experience had weakened as the market caught up on food and its country-of-origin story lost relevance in newer markets. LUNCHBOX led the work to redefine what the brand stands for, creating three distinct experience territories for it to play in, each delivering the brief in a different way. Activities included experience audit, customer journey mapping, signature touchpoint ideation and extensive workshops.
