World Snooker Tour
Services
Brand Strategy
Client
World Snooker Tour
Location
United Kingdom
Year
2024
Credits
In partnership with Monday Nights. LUNCHBOX led brand strategy and positioning.
Info
World Snooker Tour was being left behind while F1, tennis and golf pulled in new audiences. LUNCHBOX built a positioning that moved snooker from 'club hall' to 'stage centre', injecting gamification and a new attitude without losing the iconicity the die-hard fans love.
