LEGO
Services
Brand Experience
Client
LEGO
Year
2021
Credits
In partnership with FITCH. Our Founder, Mark, created the core experience idea.
Info
LEGO wanted to reinvent its retail experience across every format, from flagships to pop-ups. Our Founder, Mark, created 'The Makers Market', a big creative idea drawn from the energy of Covent Garden's street performers, bringing multi-generational play and moments of wow to every touchpoint. The work was nominated for Best Retail Innovation at the World Retail Awards.
