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why your brand’s tone of voice matters.
Mark Allen 2024-11-29 Mark Allen 2024-11-29

why your brand’s tone of voice matters.

Your brand’s Tone of Voice just might unlock the growth that you’ve been searching for.

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HOW INNOVATION ADDS VALUE TO YOUR BRAND
Mark Allen 2024-11-22 Mark Allen 2024-11-22

HOW INNOVATION ADDS VALUE TO YOUR BRAND

Innovation is the key tool to maintain meaning and relevance. It’s future-proofing yourself against new entrants, new trends, and any other threats.

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why brand packaging is a  powerful tool
Mark Allen 2024-11-15 Mark Allen 2024-11-15

why brand packaging is a powerful tool

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building bold Brands by using archetypes
Mark Allen 2024-11-08 Mark Allen 2024-11-08

building bold Brands by using archetypes

It all begins with an idea.

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BRAND STRATEGY:   A FEW POINTERS
Mark Allen 2024-11-01 Mark Allen 2024-11-01

BRAND STRATEGY: A FEW POINTERS

Chances are you're doing 'strategy' wrong.

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Building a strong brand architecture
Mark Allen 2024-10-25 Mark Allen 2024-10-25

Building a strong brand architecture

BUILDING A STRONG BRAND ARCHITECTURE

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how a rebrand  increaseS your valuation
Mark Allen 2024-10-18 Mark Allen 2024-10-18

how a rebrand increaseS your valuation

A good brand is great business.

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